Instagram and Real Estate


Is your project Instagrammable enough? If it doesn’t show up on the gram, does it exist at all?

From left: Cha Cha Matcha, Museum of Ice Cream San Francisco (Credit: Instagram, Cjfrey)

Love it or hate it, the new reality is that, unless a project i上海贵族宝贝论坛

s adored enough to fill the Instagram feeds of its customers, guests or residents, it s safe to say something in the design is off.

“In reality, every space inside a project has to be ‘Instagrammable,’ designer Philippe Maidenberg told Architect s Newspaper. There is a similar way of thinking among architects, directors, and photographers. On the top of their minds, they’re always considering, ‘What will visitors see when they see the building? How can we surprise them?’”

Notable interiors that fulfill all photogenic dreams include restaurants like Jack’s Wife Freda, Cha上海千花网龙凤论坛

Cha Matcha and Elsa, Ramona, Sisters, and The Spa上海龙凤论坛sh1f

niard. The most famous, of course, is the Mu上海千花网论坛

seum of Ice Cream, but offices and hotels are also picking up on the trend, which, to Maidenberg, can only be a good thing.

The standards are getting h上海贵族宝贝

igher and higher for the greater good,” he said to AN in terms of design at least. [AN] Erin Hudson

Tags: Architecture and Design, Commercial Real Estate, Instagram
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